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SEARCH: Bing

Bing is a search engine site by Microsoft. Launched in 2009, Bing is the third largest search engine network. Bing uses advertisements to generate revenue and has developed it’s own system called “pay-per-click” PPC that other search engine sites also use. Pay per click works by driving consumers to sites that business, website or a network of websites pay for. Bing will generate the ad with key words and every time the ad is clicked, the business will pay the fee.