Graphic Designer
For this project, I assigned myself for this role. The Graphic designer position will be responsible to conceptualize and produce the visual art that will used for the new product. The graphic designer will be in charge of the creative aspect of the project and executing the design of the product. For this project, as the graphic designer I will be responsible for:
- Create the brand identity of the product
- Figuring out the style guide, and Logo
- Design lay outs for publications and marketing uses
- Create ads, and infographics
- Create all visual assets that will be used for marketing
- Maintain and clean and consistent and cohesive look
- Work closely with the UI designer and Marketing Director
- Ensure the visual communication and brand standards are met
User Experience Designer
The user experience designer is responsible for any interaction the user has with a product. Or in this case, the web app for pilots. The UX designer will be responsible for everything that involves how the web app works, how it feels, how easy it is to use, how to access different sections of the app and etc. The User Experience Designer will be a managerial position and the UI Designer and Developers will answer to the UX Designer. As well as:
- Fully ideate the product
- Understand problems within app and how to solve them
- Conduct research about the app and it’s uses
- Conduct user testing and provide feedback to the team
- Create an experience strategy
- Organize the app content
User Interface Designer
The User Interface (UI) Designer is responsible for all of the visual aspects of the web app itself. It’s the actual interface of a product, and the navigation within the app. This includes the visual and interactive elements, like buttons, the typography and the animations. The UI designer will answer to the UX designer and works closely with the graphic designer. For this project the UI designer will be responsible for:
- Create wire frames of the whole app
- App prototypes that people can use
- Create final prototypes of app before it’s sent to be coded
- Ensures consistency and follows style guide
- Creates each page of app and designs placements, spacing, visual spacing
- Designs all versions of app, for mobile, desktop, screen reader, etc
- Designs elements such as buttons, icons, sliders, animations , etc
Developer
The front end developer is a coder responsible for the part of the app that a user sees and interacts with. Their role is to make sure the user experience is smooth and easy to use. A back end developer is responsible for the app architecture, figuring out the service and database communication. API integration and ensuring the product is secure and stable. For this position, I’m going to combine these roles and have one person responsible for the front and back end coding. The developer will answer to the UX Designer. The developer responsibilities include:
- Code the front of the app
- Codes layout and interaction within app
- Follows style guide and ensures app is consistent
- Tests code
- Ensures code works the way it was designed to
- Ensures consistency within all browsers
- Ensures SEO strategy is implemented within app
- Codes back end of app
- Create a database to store information the app will store about weather, flight locations, and related information
Marketing Director
The manger director is responsible for planning, developing and implementing the marketing strategy for the app. They will come up with a plan and the create all of the marketing material for the project including the planning and organization of it all. They will be working with the graphic designer to ensure brand consistency, and follows project missions and values. They will be responsible for all digital marketing platforms and managing the project content. Other responsibilities include:
- Come up with marketing plan including ads, social media and etc
- Develop and implement SEO strategy
- Create all written content for marketing
- Build marketing strategy
- Prepare and manage marketing strategy
- Measure marketing content
- Look at competition, suggest improvements
- Promotes brand identity and product through many digital platforms