Value Proposition
Hoppers Cakes, streamlines custom cupcake orders. Hoppers Cakes allows customers to order directly through the web app, with their cupcake personalization, and preferences, followed by painless, and easy purchases. Custom cupcakes will be ready for pick up at their earliest convenience.
Smart Goal
Hoppers Cakes SMART goal is to: increase personalized cupcake web app sales.
KPI’s
Hoppers Cakes primary KPI goals are to:
- Increase cupcake orders by 5% each month
- Increase Hoppers Cakes customer accounts by 5% each month
- Increase app downloads by 5% each month
Channels
Hoppers Cakes will market on using Search Pay-Per-Click ads. This will be beneficial for Hoppers Cakes as it’s a niche cupcake market and we want to spread awareness of the company and what they offer. Even though, they will have a small fee to pay-per-click, search ads will work quickly to drive traffic to the site and will be beneficial for brand awareness.
Secondly, Hoppers Cakes will market on social media, primarily on Facebook, Twitter and Instagram. Hoppers Cakes will create their own business fan page and promote content that is light, and friendly. Through Twitter, Hopper Cakes will promote ads that focus on discounts and promotions. With Instagram, Hoppers Cakes will post brand pictures, discounts and promotions, and keep the content on brand. Through social media marketing, Hoppers Cakes will be able to grow the brand with little to no cost which will help to stay on budget. Hoppers Cakes target market uses social media and will be an efficient way to market to customers.
Thirdly, Hoppers Cakes will use email marketing. With the web app, customers will create an account therefor, Hoppers Cake will be able to send customers emails to promote discounts and promotions. This will allow customers to get to know Hoppers Cakes more intimately and have a closer look into the brand. All the content will align with the brand and will be able to remind customers of events and holiday cupcakes, making it as easy as possible for customers to order without feeling like they need plan for it.